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Earning Strategies

This page explains possible economic scenarios where a borrower may earn from launching a token through Moono Protocol.

When you take a loan and launch a token, Moono Protocol creates the token on pump.fun and makes the initial buy from the bonding curve. The purchased tokens are held as collateral. You have two ways to close the loan, and both can potentially result in profit.

  1. Launch — borrow SOL and launch your token
  2. Build — grow the token community, attract holders, create engagement
  3. Repay — repay the loan before it expires; the collateral tokens are returned to your wallet
  4. Sell — sell the tokens on the open market at the current price

When it’s profitable: if the token price has risen since launch, the tokens you receive back are worth more than the total loan cost (borrowed amount + fees + interest).

  • You borrow 1 SOL to launch a token, total cost ~0.11 SOL in fees and interest
  • The protocol buys tokens on the bonding curve with your 1 SOL
  • The token gains traction, the price rises significantly
  • You repay the loan (~1 SOL goes back to the liquidity pool)
  • You receive the collateral tokens, now worth 3 SOL on the market
  • You sell for 3 SOL — your profit is 3 - 0.11 = ~2.89 SOL

As a borrower, you can call liquidate on your own loan. The protocol will sell the collateral tokens on the bonding curve, repay the liquidity pool, and return any excess SOL to you.

  1. Launch — borrow SOL and launch your token
  2. Build — grow the token community, attract holders
  3. Liquidate — call liquidate on your own loan; the protocol sells the collateral and settles

When it’s profitable: if the SOL proceeds from selling the collateral exceed the borrowed amount, the difference is refunded to you.

  • You borrow 1 SOL, total cost ~0.11 SOL
  • The token price rises, the collateral is now worth 2.5 SOL on the bonding curve
  • You call liquidate — the protocol sells the tokens for 2.5 SOL
  • 1 SOL goes back to the liquidity pool (repaying the loan)
  • The remaining ~1.5 SOL is refunded to your wallet
  • Net result: you spent 0.11 SOL in fees and received ~1.5 SOL back — profit of ~1.39 SOL
RepaySelf-Liquidation
You receiveCollateral tokens (to sell yourself)Excess SOL directly
RequiresSOL to repay the loanNothing extra — the collateral covers it
Best whenYou want to keep some tokens or sell on a specific DEXYou want a simple exit in SOL

The key to any earning scenario is token demand. The protocol handles the mechanics — the loan, the launch, the settlement. But the token’s market value depends on:

  • Community — building genuine interest and engagement around the token
  • Visibility — getting attention through social media, communities, and other channels
  • Utility or narrative — giving people a reason to hold the token

The protocol enables a low-cost launch. What happens after launch depends on the effort put into the project.

You don’t have to be a borrower to earn on Moono Protocol. Liquidity providers earn interest from every loan taken:

  • Deposit SOL into the liquidity pool and choose your risk tier (tick)
  • Earn interest every time a borrower takes a loan funded by your tick
  • Interest accrues automatically — the value of your LP shares grows as loans are repaid with interest

Your effective yield depends on two factors: the interest rate of your tick and how often your liquidity is utilized. Lower ticks earn less per loan but are borrowed more frequently; higher ticks earn more per loan but may sit idle. See the Liquidity Provider Guide for details.

Beyond lending mechanics, you can also earn simply by holding tokens launched through Moono Protocol. If you believe in a project launched on the platform, you can buy its tokens on pump.fun like any other market participant. If the token grows in value, you profit from the price appreciation.

This is standard token trading and is not specific to Moono Protocol — the same risks and opportunities apply as with any token purchase.